As you may know, my first career – prior to pursing a pastoral path – was in market research. I worked for the Nielsen Company for a dozen years. Nielsen is the largest market research company in the world, by far, in terms of employees and revenue.
The company thinks that’s a big deal. These days I’m kinda meh on it.
While there I managed large, syndicated surveys for most my tenure, helping banks, insurance companies and restaurants better market their warez. If you can figure out the who, what, when, where and why of consumer purchase behavior, and then predict that behavior with some level of accuracy, well, big bucks are in your future.
Tho given my shift in vocation it’s safe to say that any notion of big bucks, personally speaking, is decidedly in the past
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